"They take everything seriously, but themselves."
- Spotify -
100% Recommendation!
"If Hogwarts gave out awards for creativity, they’d win the House Cup every year."
- Warner Bros. Discovery -
My favorite collectible!
"They don’t just think outside the box – they throw the box away."
Great quality product!
- MINI BMW Group -
"They turned our brief into a masterpiece. And snacks into crumbs."
Play Meets Purpose!
- essence cosnova -
Concept, Copywriting, Art Direction, Production
w/ Jung von Matt NERD
BMW MINI, The Pokémon Company / MINI Aceman Concept Car (2022)
We leveled up MINI’s image by placing it at the heart of pop culture – gamescom. The world’s largest gaming fair was our stage of choice as we launched the all-electric Aceman concept car in collaboration with the electro Pokémon Pikachu. The car, with its playful features was displayed in an XXL toy packaging. The extended booth held numerous community-focused activations.
The result? 850 million media impressions and proof that to be a love brand, you have to give love first.
Spotify / #PressPlay (2023)
For Spotify’s first gaming campaign, we crafted a visual language mixing iconic patterns and cultural keywords that resonate with gamers. The best part? A Spotify Code that instantly takes fans to the content they love.
A campaign full of community insights, where every scan hit the right note.
Concept, Copywriting, Art Direction, Production, Final Artwork Supervision
w/ Jung von Matt NERD
Paramount, Pluto TV / Plutonauts (2023)
Pluto TV offers a free streaming experience, blending timeless classics with current hits, making every viewing session feel like a journey through time and space. Our campaign spanned DOOH, billboards, and TVCs, with the Plutonaut helmet symbolizing a voyage through pop culture’s greatest eras.
With the claim, "Stream through time and space. Endless, timeless, free." we positioned Pluto TV as the ultimate portal to timeless entertainment. So… ready for takeoff fellow #Plutonaut?
Copywriting, Art Direction, Production,
Final Artwork Supervision
w/ Jung von Matt NERD
Kickz, Fortnite / Mooncourt Ballin’ (2023)
What happens when culture, gaming, and retail collide? Enter Mooncourt Ballin’, a digital brand experience built inside Fortnite’s Creator Mode. With unique game mechanics that turn players into the Ball, we seamlessly blended basketball culture with a multi-brand in-game store by KICKZ.
Legendary names like Jeff Hamilton, OG Puma, Kellogg’s, and BMW joined forces, creating immersive experiences through courts, power-ups, and items – no logo-slapping, just true brand integration.
Copywriting, Art Direction, Production
w/ Jung von Matt NERD
Gold at Deutscher Digital Award 2023 | Digital Products & Platforms | Metaverse (Spaces / Events)
Honoree at The Webby Awards 2024 | AI, Metaverse & Virtual | Best Partnership or Collaboration
BVG / Jelbi (2021)
When the road home feels longer than the night, there's Jelbi.
Jelbi is the hero Berlin deserves. Finally, an app that adapts to you and your mobility needs. Taxi, bus, train, carsharing – it’s all here in one place. Unlike our unlucky protagonist, who could’ve avoided all of life’s worst-case scenarios if only they’d used Jelbi. Better late than never.
Concept, Art Direction, Production
w/ Jung von Matt SAGA
IWC Schaffhausen / Watches and Wonders IngenieursgAIst (2023)
To celebrate the relaunch of the Ingenieur timepiece, we introduced Ingenieursgeist: an AI-powered tribute to the legendary watch designer Gérald Genta.
Housed in a vintage NCR monitor, Ingenieursgeist blended the engineering spirit of the 1970s with today’s AI-powered possibilities. This voice-activated system answered questions about Genta’s iconic designs, creating an experience that was equal parts nostalgic and futuristic, highlighting IWC’s booth theme for 2023.
Concept, Copywriter, Art Direction, Production
w/ Jung von Matt NERD
Mario Kart, Ovomaltine / Limited Edition (2023)
Dorjee grew up with Ovomaltine and Xenia has yet to give up on her Mario Kart Championship dream, so this Limited Edition for Ovo Rocks, Ovo Drink, and Ovomaltine Chocolate in playful Mario Kart designs, with Nintendo Switch prize packages to boot, was a true win-win. The final product doesn’t just look super sweet, it tastes like it too. But anyone who’s worked on product collaborations knows the road to get there can be a bit like Mario Kart’s Rainbow Road – challenging but worth every twist and turn.
This limited-edition range might look simple, but the experience is nothing short of priceless.
Concept, Art Direction, Production
w/ Jung von Matt NERD
Pringles / Click N’ Fly (2023-2024)
Introducing Click n’ Fly, a fandom-focused Pringles game with an unexpected twist: get extra lives at the POS shelf. A nod to hyper-casual classics, this drive-to-shelf game is simple, engaging, and perfectly aligned with Pringles’ gaming DNA.
Snack. Play. Repeat. Oh, and win – like super, super cool prizes.
Concept, Copywriting, Art Direction, Production
w/ Jung von Matt NERD
Warner Bros. Discovery Germany, German Olympic Sports Federation / Paris Olympics Youth Activation (2024)
When the Looney Tunes meet the German Olympic Athletes it really is all fun and games. In seven playful clips, YouTuber Fabian Baggeler teamed up with rising German Olympians – like skateboarder Lilly Stoephasius, climber Hannah Meul and archer Charline Schwarz – to share tips, react to iconic Looney Tunes moments, and inspire young fans.
With a multi-platform rollout on Eurosport, discovery+, YouTube, and Cartoon Network Germany, we brought the Olympic spirit to a new generation. Even Bugs Bunny got in on the action, interviewing Team Deutschland athletes at Paris 2024.
Concept, Copywriting, Art Direction, Production
w/ Jung von Matt NERD
Henkel Got2b / Hairstyling (2018)
For every Got2b product launch, we crafted a new campaign driven by influencer collaborations. Each one captured the playful energy of the products, showcasing their bold personality.
In addition to print and TVCs, we launched comprehensive digital campaigns across global social channels, reaching audiences worldwide.
Art Direction, Production, Final Artwork Supervision
w/ BBDO Düsseldorf
YouTube Shorts / Film Studio and Cosplay Village Sponsor (2022)
Cosplay is a vibrant, passionate community at the intersection of anime, gaming, and pop culture – but it’s often overlooked by brands. At gamescom 2022, YouTube Shorts stepped in to change that.
As the sponsor of the Cosplay Village area, YouTube Shorts built The Shorts Film Studio at its heart. With a massive, cutting-edge LED wall, high-end props, quality costumes, makeup artists, and professional production support, the studio gave cosplayers everything they needed to create standout content. Visitors found backdrops worthy of their cosplay, joined challenges, and connected with influencers, turning the booth into a true community hub. As the home of fandom, YouTube honored its users by amplifying their passion through Shorts.
Concept, Copywriting, Production
w/ Jung von Matt NERD
E wie einfach x Netflix / #DeineEnergie (2021)
Your energy for your favorite series: streaming takes the top spot for what we love using electricity for. That’s why E wie einfach covers 12 months of Netflix – whether you’re already a subscriber or always wanted to be.
Are you C for The Crown? Or S for Star Trek: Discovery? Find out and make the switch to E wie einfach.
Concept, Art Direction, Production
w/ Jung von Matt SAGA
Rewe2go / Food Productions (2019)
Rewe2go’s hot-counter offers a wide variety of food, from quick snacks to breakfast options. The menu changes seasonally, featuring new food creations.
For each launch, we managed the process from photoshoots to final artwork, ensuring every product looked its best.
Art Direction, Production, Final Artwork Supervision
w/ Ogilvy Düsseldorf
Lemonaid / Zuckerstatue (2020)
When Lemonaid faced backlash from consumer protection authorities for having "too little sugar" in their lemonade, we turned the tables with a bold PR stunt.
A sugar statue of Minister Julia Klöckner was placed right in front of the Ministry of Nutrition – sending a clear message about the absurdity of the complaint.
The campaign sparked widespread attention, amplified by social media and TV interviews with Lemonaid’s founders. The result? The Ministry withdrew its complaint, proving that sometimes a sweet reminder can make a big impact.
Concept, Art Direction, Production
w/ Jung von Matt SAGA
Cosnova essence / Twitch and Gaming Strategy (2023-2024)
As Europe’s bestselling cosmetics brand, essence invests in communities passionate about self-expression, such as the cosplay and gaming community.
Launched in 2023, this global Twitch and gaming strategy was designed to enter the cultural discourse of these communities. Starting with cosplay-themed Twitch challenges in Germany, France, and the U.S. The campaign expanded to Brazil in 2025.
Across the globe, all activations were rooted in cultural insights and focused on community-centric growth.
Creative Strategy, Concept, Copywriting, Art Direction, Production
w/ Jung von Matt NERD
Cosnova essence / Roblox Kingdom of Essentia (2024)
Translating the playfulness of cosnova essence into gaming, we launched Kingdom of Essentia: Guardians of the Lash Princess. In this Roblox experience, players team up to defend Essentia from the Evil Gray, a symbol of negativity and bullying. The world’s seasonal design introduces unique worlds every quarter, combining gameplay with themes of confidence and individuality.
Concept, Copywriting
w/ Jung von Matt NERD
Key Results:
_1M+ visits in 9 days.
_37K daily active players.
_13.5 minutes average playtime.
_96% satisfaction rate from 10.7K votes.
_Top-rated branded beauty experience on Roblox.
Excerpt of Speaker Events and Press Clippings
